Are you being found online? Are you struggling to move your website onto the first page of search engine results? Is your traffic converting at lower rates than you hoped? If so, your site probably lacks the proper search engine optimization (SEO) required to maximize your business’s visibility.
What exactly is SEO? It’s the art and science of understanding and utilizing website code and content in order to build your brand awareness and your subject matter authority. This helps your business be found for the keywords your customers are using, and it earns you links. At Revert Design’s, we’ve devoted years to honing and developing the skills necessary to take the mystery out of Search Engine Optimization.
How Do We Do SEO Differently?
What Is SEO?
SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings.
In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.
Why is SEO Important?
While you may use strategies like splash pages and social networking sites to build audiences, they all point back to the main jewel in your online arsenal: the company website. It is not enough to build an amazing website and then hope people find it. What you must do is include elements in the website design that capture the attention of search engines. That’s where your SEO efforts come into play.
The whole process of SEO is to:
- Learn which pertinent keywords to include.
- Create content that is relevant and meaningful.
- Get the attention of search engines.
If your site is contains the products and/or services users hope to find when they enter a search phrase into a browser, then you have a very good chance of finding your site at least on the first page of the search results. When you have done a great job with SEO, your site will show up in the top three results, something that will drastically increase visits to the site.